How to Evaluate a Local SEO Company’s Results and Case Studies
Real local SEO proof is specific: a dated screenshot showing an exact keyword and an exact map pack position, ideally checked from more than one point in the service area. A vague claim like “we grew traffic 300%,” with no keyword, no location, and no baseline to compare against, isn’t proof. It’s marketing copy dressed […]
Switching Local SEO Providers Without Losing Your Rankings
Switching local SEO providers doesn’t reset your rankings by itself. Adding or removing a manager on your Google Business Profile has no direct effect on rank. What actually puts progress at risk is a provider who rebuilds a brand-new listing instead of taking over your existing one, or a transition gap where nothing gets managed […]
Local SEO Agency vs Freelancer vs In-House: Which Fits Your Business
There’s no single right answer between hiring a local SEO agency, a freelancer, or handling it in-house, and the honest answer depends more on your stage and category than most comparisons admit. A very small, single-location business in a low-competition category can genuinely do fine without an agency for now. A business in a crowded […]
What’s Included in Professional Local SEO Services
Professional local SEO service typically includes four core pieces: Google Business Profile management, citation building and cleanup, real local landing pages, and an ethical review generation strategy. It does not typically include paid ads, and a provider who blurs that line into your invoice is worth a direct question before you sign. Here’s what each […]
Local SEO Agency Red Flags to Avoid
The clearest local SEO red flags are guaranteed map pack rankings, keyword-stuffed Google Business Profile names, fake or incentivized reviews, and no direct access to your own reporting. Any one of these should slow you down. Two or more together is a real signal to walk away before signing anything. If you’re comparing local SEO […]
Questions to Ask Before Hiring a Local SEO Company in NYC
Most vetting checklists for hiring an SEO company could apply to any provider, anywhere. The questions that actually protect you when hiring a local SEO company are narrower: how they track your Local Pack rankings, who holds ownership of your Google Business Profile, how often they report, and what a realistic timeline looks like for […]