How to Read Your Google Ads Performance Without Getting Fooled by Vanity Metrics
A dashboard full of numbers that all technically look fine isn’t the same thing as knowing whether the money is actually working. This isn’t a tutorial on what CTR or impressions mean in the abstract, there are plenty of those already. This is about answering one specific question: is your spend actually working, or does […]
What’s a Realistic Timeline to See Google Ads Results in NYC
Anyone asking how long Google Ads takes to work has usually already heard one of two answers: a vague “it depends,” or an unrealistic “results in days” from whoever’s trying to close the sale. Neither one is honest. Here’s what actually happens, phase by phase, with real timeframes instead of a pitch. The Learning Phase: […]