Google Ads vs Meta Ads: Where Should Your Budget Go
Every business with a limited budget eventually asks some version of the same question: Google or Meta? It’s usually asked like there’s one right answer waiting to be found. There isn’t, but there is a real, concrete way to figure out which one deserves the first dollar, and it has nothing to do with which […]
Running PPC and SEO Together: How They Compound
“They work well together” is the kind of line that shows up in every agency pitch and explains nothing. It’s true, but it’s not an answer, it’s a placeholder for an answer. This post picks up after the decision of which one to start with has already been made, or set aside, and gets into […]
PPC vs SEO: Which Should Come First for a New Business
“You need both” is technically true and practically useless when there’s one marketing budget and a decision to make about where the first dollar goes. Most answers to this question dodge it for exactly that reason. This one won’t. PPC and SEO aren’t really competing for the same job, which is most of why the […]