Why Was My Google Ad Disapproved? How to Fix It
Most disapproved ads fall into three buckets: the ad or its claims violate a policy, the ad promotes a restricted category like healthcare or alcohol without the right certification, or the landing page doesn’t actually match what the ad or its display URL promised. None of this typically threatens your whole account on its own, […]
Common Google Ads Account Structure Mistakes
Three structural habits quietly waste more PPC budget than almost anything else: one ad group trying to cover everything you offer, nobody checking which searches are actually triggering your ads, and keywords set to match so loosely they pull in searches with nothing to do with your business. None of these mean you’re bad at […]
Signs Your PPC Campaigns Need a Professional Audit
Four things are worth paying attention to: cost per click climbing without matching results, a conversion rate that’s quietly declined over weeks rather than days, budget you can’t account for when someone asks where it went, and not being able to explain in a sentence why your PPC is or isn’t working right now. One […]
Free PPC Account Audit Checklist
A real PPC account audit checks five things: whether the account structure actually makes sense, whether conversion tracking is accurate, whether negative keywords are keeping out irrelevant clicks, whether your ads are actually relevant to the keywords they’re tied to, and whether your landing page matches what the ad promised. This is the same checklist, […]
Why Is My Google Ads Account Not Converting
Clicks without conversions usually comes down to one of four things: broken conversion tracking that’s hiding results you’re actually getting, ads showing for the wrong searches, ads reaching the wrong audience, or a landing page that loses people after they arrive. Check them in that order, tracking first, since a tracking problem can make everything […]
Google Ads Account Suspended: How to Get Reinstated
A Google Ads suspension almost always comes down to one of a handful of causes: billing or payment issues, a policy violation like misrepresentation, or suspicious account activity. Most suspensions are recoverable once you fix the actual cause and appeal correctly. The biggest mistake is appealing before you’ve fixed anything, or creating a new account […]